SIG Sauer is now producing optics, suppressors and ammunition to the same tight standards and tolerances that made its firearms legendary, but it’s taken a different expansion path than the one traveled by most companies today. When I interviewed company spokesman Bud Fini early last year, he explained the firm’s approach, and one recent story highlights an advantage even he probably didn’t expect.
Only time will tell which method is best—as the old saying goes—but Fini was emphatic when I asked about SIG Sauer building optics and ammunition branches from scratch, instead of buying established small- or medium-sized firms already in the business. “It’s just not the way we do it,” he said. “We build it and design it from the ground up. We don’t want someone else’s business, we want SIG business.”
The company brought in the expertise to get it done, too. For optics, “We hired a fellow by the name of Andy York, who worked for years in the industry,” Fini said.
On the ammunition side, “We brought Dan Powers on board in 2012 to begin managing the design phase of the bullet that would become the V-Crown,” he explained. Powers holds the patent on a frangible bullet, and ran an ammo business in Florida producing it and cartridges for a decade. His expertise was available only because RUAG had purchased his company.