The Gander Mountain chain store has launched a huge “Election Sale” on firearms, using the fear of gun advocates that a Hillary Clinton presidency would limit their rights in an attempt to boost sales.
The Washington Examiner reports that the advertisement by Gander, which has 162 stores in 27 states, features AR-style rifles and semi-automatic pistols beside the industry’s #GUNVOTE logo developed by the National Shooting Sports Foundation (NSSF).
The flier also urges people to “exercise your rights,” offering sales on firearms, ammunition and accessories.
The #GUNVOTE campaign is backed several major gun makers, whose products are offered by Gander for as much as $100 off.
The advertising angle is similar to one carried out by a Las Vegas gun store earlier this month, as reported by Bloomberg, which created wide-spread media coverage.