Black Rifle Coffee Company is not where you go to get your average cup of Joe. The Salt Lake City-based venture is making waves with high-quality coffee while taking a pro-Trump, pro-gun and pro-military stance.

The company’s founder, Evan Hafer said his coffee is becoming very popular among conservatives.

“Progressives hate me and conservatives love me. So if you’re pro-American, pro-America you’re going to love my coffee,” Hafer told FOX Business’ Maria Bartiromo on “Mornings with Maria.”

The former Army Special Forces vet started roasting coffee in 2006 so he could have fresh coffee while deployed in Iraq and Afghanistan. Hafer said his passion for coffee, coupled with his military experience, is how Black Rifle was created.